His face has appeared in many odd places: on cinnamon rolls, cheetos, grilled cheese sandwiches, sidewalk stains, and now — on a burning log:
I have seen several of the other manifestations and was not overly impressed. I will say that if this photo has not been shopped and the story is true, it is one of the better resemblances of Jesus, at least as depicted by Western artists hundreds of years after his death.
Perception is not free from cultural priming. This is a nice example.