The Video Marketing field is experiencing a remarkable upswing. This marketing tool is an extremely effective way of reaching your audience. And due to the increased access to technology and high internet speeds, its growth shows no signs of stopping.
Back in the day, it was only viable for large corporations to advertise using videos. But thanks to social media, it has become viable for any business to reach its audience through videos.And that is why you need to learn how to wield this strong marketing tool.
What is Video Marketing?
Video Marketing is a branch of Social Media Marketing. It uses videos as a mean of reaching the audience.
So, if you offer a product or service, you can make a creative video thatpushes your targeted audience to purchase from you.
Video Marketing mainly serves two purposes: Brand Awareness and Brand Image.
Video Marketing for brand awareness involves making videos that make the public recognise your brand and tell them what your brand does. This helps a brand establish its name within the market.
Video Marketing for brand image involves making videos that make the public like your brand. You humanise the brand for the public, show them the likeable characteristics of your brand. This helps in creating a loyal customer base as well as creating new customers.
Do note that a single video can serve both of these purposes.
Why is Video Marketing Effective?
Video Marketing is an extremely effective method of marketing. The reasons are pretty easy to understand.
- Faster Internet Speeds-
Due to increased internet speeds at more affordable prices, it has become easier to stream videos. You don’t need to wait 5 minutes for your 2-minute-long video to load anymore, so you consume more video content.
- Greater Access to Technology-
The world has become more tech-savvy. With machines like laptops and smartphones getting more affordable, more and more people are getting access to technology that allows them to stream videos.
- Visual and Auditory-
It is much easier to understand most things through videos. While text takes more time and effort to consume, pictures can’t push the same amount of content. Videos hit the sweet spot by pushing the right amount of content in the right amount of time.
Video Marketing provides you with a lot of freedom regarding video durations, aspect-ratio, music, etc. This helps onereach a wider audience with different tastes.
Tips for Effective Video Marketing
If you’re wondering how you should approach your Video Marketing Strategy, follow these five tips.
- Understand Your Audience –
Videos are loved universally. But after deciding how you’re reaching your audience, it’s important to find out where your audience is. Posting a business-related video on Instagram might get a lot less engagement than if you had posted one on LinkedIn.
- Structure Your Content Carefully-
You need to structure your content properly. You need to make sure that from the first few seconds, the watcher is invested in the video. You need to be interesting and keep them hooked to the video to succeed at Video Marketing.
If you want to make a detailed video about a product, first the viewers’ interest by telling them about the problem the product aims to solve. Then hook them by showing that the product solves it.Finally, you get into how it solves that problem. This makes the viewer interested enough to watch the entire video.
- Previews andTeasers-
Introducing the viewer to what you have in store for them without actually telling them what exactly it is, triggers their curiosity.
The process is simple, and if you have a 10-minute-long video on Youtube, you post a 15-second-long clip that includes the best parts from it to your Facebook account and attaches the link to the entire video in the caption.
- Be Trendy–
Social media observes new trends every day.These trends are widely popular and attract a lot of attention. If you use Video Marketing to combine your brand name with these trendy videos, it can go a long way in creating brand recognition.
This also helps improve your brand image since you come off as a fun business. And a customer would prefer dealing with a fun business, than a boring one.
- Be Different but Not Too Different –
As a Video Marketer, you need to walk the line between monotonous and direction-less.
Have a few things within your videos that are similar, creating a theme for your brand. Then tackle a variety of interesting topics with entertaining videos. This gives the user a sense of familiarity but also keeps them on their toes. This balance keeps your audiences interested and also supports you in creating a solid brand image.
The Video Marketing scene is ever-evolving. It would be best if you found ways of benefitting from the industry’s changes, rather than getting left behind. This is why you need the help of https://donkermedia.nl/ to navigate through this complicated but potent field. Because Video Marketing is one method of marketing you just cannot sleep on.