Let’s get right to the meat of it: If by “quickly” what you want is to get to page 1 in search results, in a highly competitive niche, for some of the world’s most competitive keywords, and do so in a month – you might want to navigate away now since we are about to bring reality crashing down around you. Very simply put: This is not possible unless you buy targeted website traffic. Not for long, anyway. Moreover, even with the best content ever written on the Internet (whatever that means, precisely), the page 1 scenario we have just described is unlikely even for minimally competitive keywords and keyword phrases. This is just not how search engines work.
Search engines actually have a very difficult time telling ‘good’ content from ‘bad’ content. When Google, for example, tells website owners to “write high-quality content”, they are doing so not because their search engine can understand the fundamental differences between the Bhagavad Gita and Dr. Seuss’s Green Eggs and Ham in a manner similar to the way human beings can, but because one of Google’s primary ranking metrics – backlinks – is dependent upon real people creating them; and, therefore, telling the Google search engine what a page is actually about, thereby providing certain qualitative estimations that are taken into account when the engine ranks a website in search results.
So, what does this mean for people who are trying to get their website(s) ranked well and ranked fast? Fundamentally, this means that one must create content for their website’s visitors that invites organic linking. While it is debatable what – exactly – constitutes a definitely ‘organic’ link, what is not debatable are the benefits of your site’s visitors going out into the Internet and linking back to your content. It stands to reason that anyone other than you linking to your site from somewhere off your site is more ‘organic’ than, say, you making a blog comment that links back to your Web property. Further, such organic linking has the potentiality to spread much farther and faster into the Web, which by default diversifies the linking patterns to your website.
Search engines are utterly infatuated with diverse link patterns and profiles; and rewards sites, in large measure, according to this bias because such links are nearly always of a quality that search engines consider to be ‘high’. But – here’s the giant purple elephant in the room: Very few websites, or the content on those websites, actually lend themselves to (extensive) ‘organic’ linking. This, coupled with the fact that the overwhelming majority of Internet surfers are just that – Internet surfers, and not people who go about creating backlinks to stuff – are the substantive reasons why most people simply must have a well-thought-out link building program; at least if they want to even begin to compete for good search engine ranking.
The reality of the matter is that if you are seeing content on page 1 of search results for even minimally competitive keywords and keyword phrases, you are – almost certainly – looking at content that has, in some way, shape, or form, a link building strategy attached to it. So, (aside from content that invites organic linking) how to go about creating a link-building strategy that gets one’s website ranked fast? First, you must understand that depending upon your niche, the sites you are seeing on page 1 have in most instances been e-brawling for months upon months – in some instances years – to get where they are. That being said, we have never devised a link-building strategy for any website – either one of our clients or our own – for which we did not analyze the competitors’ link profiles. And, we find the same thing quite nearly every single time: Quantity is presupposed as superior to quality; or, quantity is equivalent to quality. This fallacy, and employing a backlink building strategy based upon this fallacy, actually slow down – in many instances dramatically – the velocity of search engine ranking improvement. Primarily, because there are too many incongruities present in the link profile for a search engine to be able to effectively sort out; and, secondarily, because lower quality links can have a devaluing effect on the links in a profile that is of true, real quality. Third, and lastly, “quantity” is (more often than not) assumed to be synonymous with “diverse” – and this is false. “Diverse” describes the characteristics of a backlink, whereas “quantity” is… well, it’s a big, dumb number; meaningless, in itself.
Immediately shelve the “Hey, a link is a link is a link, maaaaannnnn” ridiculousness that one so often encounters on the Internet. Indeed: Run away from this set – they are not doing themselves or anyone else any favors thrilling the Internets with their… ‘acumen’. In short: A.) Create content that your target audience will link to; B.) Be aware that ranking “Fast” is relative to your niche and its overall competitiveness; C.) Employ a well-thought-out link-building strategy that emphasizes true, real quality backlinks over sheer numbers.